Existing Market:
I spoke with a
three random people who were very familiar with and actively participated with
non-profit organizations. I pitched them my idea, and they were impressed and
was looking forward to this idea being implemented on the market. When I asked
them how do they see this business moving forward within the community, they
said they believe my target audience would be great. Their biggest concern was
making sure I was focused on the main needs of the students and families, and
not trying to stretch myself thin by attempting to solve every problem at once.
I took this into
consideration and realized that I needed to have a more focused plan, that
eventually expands in the future. I will need to talk to more people who are
more familiar with this field.
New Market:
I contacted a
few people I knew who lived in the Alachua County school districts that were experiencing
these educational gaps. I pitched them my idea and asked them similar questions
to that of the previous interviewees. They liked the idea, but their main
concern was longevity and continuous public awareness. They expressed a lot of
times people are concerned because the awareness is new, but eventually the “hype”
dies down.
After listening to
their concerns, in order for me to maintain active awareness and activity, I
have to continue to find ways to make people passionate and willing to give
back to schools and the community consistently to make a difference.
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